Say less.Mean more.

We make your business feel like the brand it promises.

See what we do
The gap

Most brands promise one thing and feel like another.

Every business makes promises to its people and its customers. The gap is the distance between those promises and what people actually live day to day.

What the brand promisesOn the website, the walls and the job advert

the gap

What people experienceOn the shop floor, in the team and at the till

We’d love to hear from you.

Never heard back.

A place to grow.

Same role, four years running.

Everyone is valued.

Nobody feels it.

Customers come first.

Targets come first.

This is the gap we close.

We work on both sides at once, the promise and the experience behind it, until what people feel inside the business matches what the brand says outside it.

Services

Four services. One experience.

The brand makes the promise and the people keep it. Each service looks after one part of that journey. Take one on its own or all four together.

Your employee promise gives people a reason to choose you. We define what makes working with you different, make it credible and bring it to life so the right people want to join.

  • Proposition and perceptionWhether what you promise is what people expect to find.
  • Careers presence and contentWhether your story looks the same everywhere people see it.
  • Candidate journeyWhere good people drop out before they join.
  • Hiring managers and offersWhether the people closing the deal sell what is real.

You get a defined employee value proposition and an action plan to bring it to life.

The experience has to live up to the promise. We design the moments that matter, from joining to leaving, so people experience a workplace they want to stay, perform and grow in.

  • OnboardingWhether the promise survives the first week.
  • Benefits and engagementWhether what you offer is what people actually use.
  • Rituals, events and recognitionThe moments that show people they matter.
  • Culture and communityWhether it feels like the brand once people are inside.

You get a defined employee journey and an action plan to make the changes.

Culture shapes how work gets done. We define the culture you need, then turn it into the behaviours, decisions and everyday ways of working that make it real.

  • Purpose, values and strategyWhether the values are believed or just displayed.
  • BehavioursWhat people actually do day to day.
  • Leadership and decisionsWhether leaders do what the values say.
  • ReinforcementWhether how you hire, reward and recognise backs the culture up.

You get a defined culture with a behaviours framework and recognition programme, and an action plan to embed it.

Your brand makes the promise. Your people make it real. We shape the experiences that matter most, so what customers feel matches what your brand stands for.

  • Customer journeyThe moments where the brand promise is won or lost.
  • Service standards and modelWhether good service is clear and the same everywhere.
  • Frontline capabilityWhether your people are set up to deliver.
  • Feedback and measurementWhether what you hear changes what you do.

You get a defined customer journey and service model, and an action plan to activate it.

Method

Research. Reshape. Rebuild.

One process runs through all four services.

  1. A visitor looking along the shelves of a curved library
    Step 1

    Research what’s real

    We find out how the business actually feels, and where it parts from the brand it promises.

  2. A dark, quiet corner of a five star hotel bar
    Step 2

    Reshape what matters

    We shape the culture, promise and service model that close the gap, tested with your leaders and your people.

  3. A band on stage under spotlights
    Step 3

    Rebuild the promise

    We plan and deliver the rollout around how your business really operates.

Sectors

Every sector looks different. The gap looks the same.

From the hotel lounge to the training ground, people feel the difference between what is promised and what is delivered.

A hotel lobby opening onto a terrace with a view of the sea
Hospitality
The Rolls-Royce badge and Spirit of Ecstasy on a polished grille
Automotive
A floodlit football pitch seen from above at night
Sport
A museum exhibition with a period gown, a map of Europe and a portrait
Education
A moody recording studio
Music
A festival crowd with hands raised as confetti falls in front of a brightly lit stage
Events
Choose your diagnostic
Culture diagnostic

Where does your culture sit today?

Answer twelve short statements to see how your culture feels today. Then move the dots to where you want it to be and see what it would take to get there.

About ByIntent

Built on one belief.

A brand is only as true as the experience behind it.

Why we started

Businesses invest in the promise and forget the people who have to keep it. Brand work stops at the logo. Culture work stops at the values on the wall. Nobody joins them up. ByIntent does.

What we do

We treat talent attraction, culture, employee experience and customer experience as one system. We research what is real, reshape what matters and rebuild until it holds.

Why we do it

When the inside of a business matches what it promises outside, people stay, teams perform and customers notice.

I've spent my career on both sides of the promise, from readying a workforce for the opening of a major new stadium to training teams in luxury retail. The lesson never changed. When what a business promises and what people live drift apart, everyone feels it long before anyone can explain it.
Arxhent Xhelili, founder of ByIntent

Arxhent XheliliFounder, ByIntent

Let's close the gap together.

Email
hello@byintent.co.uk
Address
124 City Road
London, EC1V 2NX

ByIntent is a trading name of Arxhent Xhelili.

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